We are the ones behind FUFU
FUFU specializes in natural food supplements with effective raw materials from history. And we let tradition meet innovation to get functional results.
We ourselves lacked a reliable “health mate” and source of knowledge. We wanted to find stories from old traditions that bring us and our children into the future with a lot of “back to basic”.
This led us to start FuFu for Functional Future.
We are Carolina and Marco. We let different experiences come together to build FuFu for the future. Marco with a background in the manufacturing industry and with a great passion for sustainability, nature and its untouched raw materials. His heart is passionate about the meeting between traditional raw materials and modern processing, and where the origin shines together with the latest technology. Carolina with a background in functional medicine and health food and a heart that beats to find a sustainable balance between the “good” that is available in our modern society, and the truly good that our bodies are evolutionarily created to feast on. She wants to create a future built on transparency, that tastes good, is free of toxins and filled with love.
In our team we also have Katarina with a background in marketing, having run an advertising agency for many years in the health food industry where she worked with several different brands. Passionate about “the good in life” where the way to someone’s heart is through the stomach.
Carolina Enlund Grahn
Born and raised outside Skövde. After 8 years in Stockholm, returned to Skaraborg and the small town on the shore of Lake Vättern together with her husband and 2 children. Trained functional medicine therapist, nutritional advisor and personal trainer. Worked in the health food industry for over 10 years with sales and training in niche areas both B2B and B2C.
Favorite product? Racemis, every day! It’s with me wherever I go.
Marco Gentili
Italian who lived and worked in Italy, China and the USA. Landed in Stockholm with his wife and 3 sons. Educated in economics and finance. Worked with Italian and German mid-tech companies and has been investing for the past 7 years in various companies that focus on nature and sustainability such as biodynamic wines or fine chocolate.
Favorite product? Sotiva massage oil! Sotiva massage oil! Relaxing and soothing massage oil that is used frequently at our home by the whole family.
Katarina Enlund
Citizen of Skaraborg County who today lives on a golf course at Tee on hole 6. Lives with her husband but her family consists of 2 daughters with families and 2 grandchildren. Trained graphic designer and project manager in marketing. Ran advertising agency for 17 years, marketing manager in health food, distributor of health food products.
Favorite product? ResAge! Maybe I’m vain but it has reduced my grey hairs…